Dallas Cowboys Tickets

In 1960, the Dallas Cowboys became the NFL’s first successful new team since the collapse of the All-America Football Conference 10 years earlier. Clint Murchison Jr. was the new team’s majority owner and his first order of business was to hire Tex Schramm as general manager, Tom Landry as head coach and Gil Brandt as player personnel director.

This trio was destined for almost unprecedented success in the pro football world but the “glory years” didn’t come easily. Playing in the storied Cotton Bowl, the 1960 Cowboys had to settle for one tie in 12 games and Dallas didn’t break even until its sixth season in 1965. But in 1966, the Cowboys began an NFL-record streak of 20 consecutive winning seasons. That streak included 18 years in the playoffs, 13 divisional championships, five trips to the Super Bowl and victories in Super Bowls VI and XII.

In 1967, Murchison announced that the Cowboys would build their own stadium in suburban Irving, Texas. A new Dallas pro football era began on October 24, 1971, when 65,024-seat Texas Stadium was opened. The Cowboys of the 1970s and early 1980s were known as “America’s Team,” an outfit that was just a step ahead of almost every other club when it came to image-enhancing promotions such as The Dallas Cowboys Newsweekly with a circulation of 100,000, sales of Cowboys souvenirs and apparel and the famous Dallas Cowboys cheerleaders. The Cowboys suffered their first losing season in two decades in 1986 and fell all the way to 3-13 in 1988. H. R. “Bum” Bright, who had purchased the Cowboys from Murchison in 1984, sold the team to Jerry Jones in 1989. Jones named former University of Miami coach Jimmy Johnson to replace Landry, who finished his career with 270 victories, third most by any coach in history. Dallas Cowboys tickets could be the most popular football tickets in the NFL.