Each show is a synthesis of circus styles from around the world, with its own central theme and storyline. They draw the audience into the performance through continuous live music, with performers rather than stagehands changing the props, and by having no curtains. After critical and financial successes and failures in the late 1980s, Nouvelle Experience was created – with the direction of Franco Dragone – which not only made Cirque profitable by 1990, but allowed it to create new shows.
Cirque expanded rapidly through the 1990s and 2000s, going from one show with 73 employees in 1984 to approximately 3,500 employees from over 40 countries producing 15 shows over every continent except Africa and Antarctica, with an estimated annual revenue exceeding US$600 million. The multiple permanent Las Vegas shows alone play to more than 9,000 people a night, 5% of the city's visitors, adding to the 70+ million people who have experienced Cirque. In 2000, Laliberté bought out Gauthier, and with 95% ownership, has continued to expand the brand. Several more shows are in development around the world, along with a television deal, women's clothing line and the possible venture into other mediums such as spas, restaurants and nightclubs. Cirque Dreams tickets are still very much in high demand as are all Cirque Du Soleil shows.
