One of the National Football League's oldest franchises, the Rams began their football life in Cleveland in 1937. They did no better than a .500 mark once during their first six seasons. They then disbanded for a year in 1943 because of the manpower shortages of the World War II era. When they finally did record a winning season, they hit the jackpot with a 15-14 victory over the Washington Redskins in the NFL championship game. A sensational rookie quarterback from UCLA, Bob Waterfield, was the league's Player of the Year.

In their first four seasons on the West Coast, the Rams had to wage a costly head-to-head battle with the intra-city Dons of the All-America Football Conference. Reeves and the Rams suffered mammoth financial losses. But the AAFC folded after the 1949 season just as the Rams were embarking on a string of outstanding seasons on the field. They won four NFL Western division championships in seven years and captured their second NFL title in 1951. With Waterfield and Norm Van Brocklin connecting regularly on long bombs to Elroy "Crazylegs" Hirsch and Tom Fears, the Rams played an exciting, glamorous brand of football.

The effect at the gate was outstanding. Topped by a crowd of 102,368 for a San Francisco 49ers game in 1957, turnouts in the Coliseum topped 80,000 on 22 occasions during the Rams' first 20 years in Los Angeles.

In 1972, the Baltimore Colts' Carroll Rosenbloom traded franchises with Bob Irsay and took control of the Rams. Rosenbloom died in 1979 and his widow Georgia replaced him as owner/president. In 1995, the Rams moved to St. Louis where they play in the Edward Jones Dome. In 1997, the Rams hired former Philadelphia Eagles coach Dick Vermeil.

Two years later, in 1999, the Rams were transformed into Super Bowl champions. Guided by quarterback Kurt Warner and running back Marshall Faulk, the team beat Tennessee 23-16 in a thrilling Super Bowl XXXIV. Following the victory, Vermeil retired and was replaced by Mike Martz, the team's offensive coordinator. St. Louis is one of the best sports towns in the country which will always have the Ram faithful searching for St. Louis Rams tickets.